5.1.          “COOKIES” NOTICE: INSTALLING COOKIES, PIXELS, TAGS, AND OTHER TECHNOLOGIES ON YOUR BROWSER TO COLLECT YOUR DEVICE INFORMATION AND TRACK YOUR ACTIVITIES ON OURS AND OTHER PLATFORMS

PROCESSING

When you visit the adidas site, we store data collectors such as cookies, tags, pixels, tag containers, beacons, among others, in your browser to obtain certain information about your current browsing session. These technologies are often referred to as “Cookies” collectively by other websites. Cookies also enable our website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. We use Cookies for different purposes, which also mean they have different legal bases. Please review the information below to understand how we use different types of Cookies to fulfil different purposes.

 

Managing Cookies In Your Browser

You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings.

 

Alternatively, you can select the “Logging out from all my devices” option in your account section.

 

Most browsers allow you to manage how cookies are set and used as you’re browsing, and to clear cookies and browsing data.

Find out how this works for your browser here:

 

Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies

Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647

Safari: http://support.apple.com/kb/PH5042

Opera: http://www.opera.com/browser/tutorials/security/privacy/

Adobe (flash cookies): http://www.adobe.com/privacy/policies/flash-player.html

Google Chrome App: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DAndroid&hl=en

 

These websites will also help you understand more about how Cookie-based advertising works and how you can manage your Cookie Settings:

http://www.aboutads.info/choices

http://www.youronlinechoices.eu/

Network Advertising Initiative opt-out page: http://optout.networkadvertising.org/?c=1

 

You can learn more about the laws governing the use of “Cookies” here: http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm

 

 

                                    5.1.a.     REQUIRED Cookies .

We use “Required Cookies” to operate our site. This includes storing a unique identifier to manage and identify you as a unique visitor to our site, to provide a consistent and accurate service to you. This includes making sure that we remember the products you have placed in your cart, or your language preferences. Without these Cookies, you will not be able to view our site properly.

 

Specifically, they allow us to do the following:

 

§  SITE DIAGNOSTICS AND ANALYTICS

The technology is used to collect information about how visitors use the site/app. For example, which pages visitors go to most often, and if they get error messages from web pages.

 

§  SITE SECURITY MAINTENANCE

The technology is used to ensure site and user security. For example, session timed-out for security reasons.

 

§  ROUTING

The technology is used to route customers to specific versions/applications of a service, such as might be used during a technical migration.

 

§  SITE LOADING

The technology is used to allow the site to load. Without this technology, the site will simply not load, and individuals may get an error message when attempting to load the site.

§  USER-REQUESTED MULTI-SESSION LOG-IN

The technology is explicitly requested by the user to remember their user ID’s or stay logged in more than one session.

 

§  USER IDENTIFICATION AND AUTHENTICATION

The technology is used for user identification and authentication purposes: for example, to manage and pass security tokens to different services within a website to identify the visitor’s status (e.g. logged in or not).

 

§  ESSENTIAL FUNCTIONS ENABLER

The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app.

 

§  A/B TESTING – DESIGN

The technology is used for design testing purposes. Testing variations of design, typically using A/B or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions.

 

§  NON-MARKETING SITE/APP BUSINESS ANALYTICS

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

 

 

LEGAL BASIS  

Necessary for Website Operations

 

CATEGORIES OF PERSONAL DATA

Browsing Information

Mobile Device Information

Location information: this is collected through observing your browsing behaviour

 

RETENTION PERIOD

Browsing Session

Duration of the browsing session whilst you access the website or continue your session which lasts for as long as your browsing session does not expire.

Anytime

You can manually delete these cookies by deleting them by following instructions provided by the browser you use in browser setting.

 

Tealium [utag_main]: We use Tealium [utag_main] to comply with the retention period set for each Cookie. If you manually delete or block or in any way restrict our use of [utag_main], the Cookies may be stored in your browser longer than the intended retention period specified in this Notice and the Cookie Directory.

 

For more information about all the Cookies we use on this platform, please check out our Cookie Directory: HERE[CF1] [CF2] .

 

CATEGORIES OF RECIPIENTS 

adidas AG Subsidiaries and Affiliates

Site Administration Support Providers

 

                                    5.1.b.     FUNCTIONAL Cookies

We use “Functional Cookies” to continuously improve our website performance.

 

Specifically, they allow us to do the following:

 

§  NON-MARKETING SITE/APP BUSINESS ANALYTICS

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

 

LEGAL BASIS  

Consent

 

CATEGORIES OF PERSONAL DATA

Identity Information (when available to adidas)

Browsing Information

Mobile Device Information

Location information: this is collected through observing your browsing behaviour

 

RETENTION PERIOD

Browsing Session up to 24 months.

Anytime

You can manually delete these cookies by deleting them by following instructions provided by the browser you use in browser setting.

 

Tealium [COOKIE ID]: We use Tealium [COOKIE ID] to comply with the retention period set for each Cookie. If you manually delete or block or in any way restrict our use of [INSERT TEALIUM COOKIE ID], the Cookies may be stored in your browser than the intended retention period specified in this Notice and the Cookie Directory.

 

For more information about all the Cookies we use on this platform, please check out our Cookie Directory: HERE[CF3] [CF4] .

 

CATEGORIES OF RECIPIENTS 

adidas AG Subsidiaries and Affiliates

Site Administration Support Providers

Business Consulting Service Providers

Data Analytics Solution Providers

 

                                    5.1.c.     MARKETING Cookies

We use “Marketing Cookies” provided by our advertising partners to make sure our advertising messages are shown to you at the right time and the right place. These Cookies are persistent but time-limited cookies. These Cookies contain a unique key to distinguish individual users’ browsing habits. We also use these Cookies to limit the number of times a user sees a particular ad on a website and to measure the effectiveness of a particular campaign. The identifier stored by these Cookies are provided by our partners. We cannot use the same identifier in our own systems.

 

Specifically, they allow us to do the following:

 

§  3RD-PARTY ADVERTISING

the technology is used to share your data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

 

§  BEHAVIOUR TRACKING

The technology is used to collect your device data, and related web browsing behaviour (e.g. clickstream).

 

§  MARKETING PERFORMANCE ANALYTICS

The technology is used for tracking a consumer’s behaviour on the site or app for the purposes of improving the performance of our marketing activities.

 

§  MARKETING PRECISION ANALYTICS

The technology is used to analyse consumer behaviour and preference for more accurate targeted, personalised ads and digital messages, and other marketing ROIs. For example, Ad response rates — where the data is used exclusively for calculating response rates (click-through rates) to improve the effectiveness of advertising purchased on a site external to the destination website.

 

§  RTB - REAL TIME BIDDING

The technology enables real time bidding (“RTB”).

 

 

LEGAL BASIS  

Consent

 

 

CATEGORIES OF PERSONAL DATA      

Identity Information (when available to adidas)

Browsing Information

Mobile Device Information

Location information: this is collected through observing your browsing behaviour

Membership Information (when available to adidas)

Behavioural and Preference Information (if available to adidas)

 

RETENTION PERIOD   

Browsing Session up to 24 months.

Anytime: you can manually delete these cookies by deleting them by following instructions provided by the browser you use in browser setting.

 

Tealium [COOKIE ID]: We use Tealium [COOKIE ID] to comply with the retention period set for each Cookie. If you manually delete or block or in any way restrict our use of [INSERT TEALIUM COOKIE ID], the Cookies may be stored in your browser than the intended retention period specified in this Notice and the Cookie Directory.

 

For more information about all the Cookies we use on this platform, please check out our Cookie Directory: HERE[CF5] [CF6] .

 

CATEGORIES OF RECIPIENTS 

adidas AG Subsidiaries and Affiliates

Site Administration Support Providers

Business Consulting Service Providers

Data Analytics Solution Providers

Advertising Agency Partners

Social Media Platforms

Targeted Marketing Service Providers